Email isn’t dead
📝 Email Isn’t Dead — You’re Just Doing It Wrong
Every so often, someone claims that email marketing is “dead.” That nobody opens newsletters anymore. That it’s all about social media now.
But here’s the truth: Email is very much alive—and still one of the most profitable tools a local business can use.
The real problem?
Most small businesses are either doing it wrong or not doing it at all.
Let’s fix that.
📬 Why Email Still Works (Really Well)
You don’t need millions of followers or a huge ad budget. You just need a list of customers who like you—and a few smart things to send them.
Here’s why email still delivers:
1. People Actually Check It
• 99% of email users check their inbox every day, with many checking it 20+ times per day
(Source: OptinMonster, 2023)
• That’s a lot more attention than most social media posts ever get.
2. It Converts Like Crazy
• Email marketing has an average ROI of $36 for every $1 spent
(Source: Litmus, 2023)
• That’s higher than paid search, organic SEO, or social media.
3. You Own Your List
• Unlike social platforms that can change the rules overnight, your email list is yours.
• No algorithm is going to block you from reaching people who already said they want to hear from you.
🚫 What Most Local Businesses Get Wrong
Here’s where most small business emails go off the rails:
• They only send emails when they’re desperate for sales.
• They write long, boring paragraphs that no one reads.
• They try to sound too formal—or worse, too “salesy.”
If that’s you, it’s okay. You’re not alone. But there’s a better way.
✅ How to Do Email the Right Way
You don’t need fancy automation or complicated campaigns. Start with these basics:
1. Send Something Every Month (Minimum)
Whether it’s a promo, update, or just a friendly note—stay top of mind. People can’t buy from you if they forget you exist.
2. Keep It Short, Friendly, and Real
Talk like you would in person. Example:
“Hey! Just a quick note to say thanks for supporting us. We’re running a special this week if you’re interested.”
3. Add Value, Not Just Discounts
Teach something. Share a story. Highlight a customer or product. Make it worth reading, not just worth buying.
4. Include a Clear CTA
Tell them exactly what to do:
“Book your appointment,” “Come in today,” “Reply if you have questions,” etc.
5. Build Your List Consistently
Add every customer. Put a signup form on your website. Ask in person. Even a small list can make a big impact.
📬 TL;DR: Email Isn’t Dead. It’s Just Underused.
If you’re not using email, you’re missing one of the simplest, highest-ROI tools available to your business. And if you are using it but not seeing results, it’s probably time for a smarter strategy.
👉 Need help creating or automating your emails?
📚 Sources:
• OptinMonster (2023): https://optinmonster.com/email-marketing-statistics/
• Litmus Email ROI Report (2023): https://www.litmus.com/resources/email-marketing-roi/
